• Start
  • Solutions
    • From smartphones to everything
    • Smartphones & tablets
    • PC & Peripherals
    • Payments
    • Access
    • Resources
  • Technology
    • Add the human touch
    • Features
    • Software
    • Hardware
    • Patents
    • Leadership
  • Investors
    • Investors
    • Reports & Presentations
      • Reports & Presentations
      • Interim reports
      • Annual reports
      • Presentations
      • Financial data
      • Subscribe
    • The Share
      • The Share
      • Share capital
      • Owner structure
      • Dividend
      • Analyst coverage
      • Inside trading
    • Corporate Governance
      • Corporate Governance
      • Articles of association
      • General meetings
      • Board of Directors
      • Remuneration guidelines
      • Committees
      • Executive management
      • Nomination committee
      • Auditors
      • Corporate governance report
    • The Company
      • Markets & strategy
      • Sustainability
    • More
      • IR Contact
      • Financial Calendar
      • Bond Loan
      • Rights Issue 2022
      • Capital raise 2023
      • Rights issue 2024
      • Rights issue 2025
  • Newsroom
    • Newsroom
    • Press Releases
      • Subscribe
    • News
    • Events
    • You Are The Key to Everything
    • On the Pulse
  • Career
    • Career
    • Open Positions
  • About
  • Contact
  • .COM / Eng
  • |
  • .SE / Sv
  • Solutions
    • Smartphones & tablets Making smartphones smarter
    • PC & Peripherals FPC LOGIN - Keeping PCs personal​
    • Payments Discover secure biometric payments with FPC PAY​
    • Access Secure biometric access with FPC KEY
    • Resources Learn more about our different product segments
  • Technology
    • Features Our features add extraordinary value
    • Software The key to success
    • Hardware It’s up to your design department
    • Patents Protecting our technology for your security
    • Leadership Leading the biometric future
  • Investors
    • Reports & Presentations
      • Interim reports
      • Annual reports
      • Presentations
      • Financial data
      • Subscribe
    • The Share
      • Share capital
      • Owner structure
      • Dividend
      • Analyst coverage
      • Inside trading
    • Corporate Governance
      • Articles of association
      • General meetings
      • Board of Directors
      • Remuneration guidelines
      • Committees
      • Executive management
      • Nomination committee
      • Auditors
      • Corporate governance report
    • The Company
      • Markets & strategy
      • Sustainability
    • More
      • IR Contact
      • Financial Calendar
      • Bond Loan
      • Rights Issue 2022
      • Capital raise 2023
      • Rights issue 2024
      • Rights issue 2025
  • Newsroom
    • Press Releases Press releases and regulatory disclosures
      • Subscribe
    • News Stay up to date with the latest news
    • Events Upcoming events we are attending or sponsoring
    • You Are The Key to Everything The Official Fingerprints Blog
    • On the Pulse

      Biometric webcasts and deep dive

  • Career
    • Open Positions Unlock your future
  • About
  • Contact
  • .COM / English
  • .SE / Svenska

June 13, 2018

The Financial Services Community just got serious about identity

By Aida Hosseini

Close✕

I find myself sitting in Schiphol Airport, trying to switch off. But I can’t. As with everyone that went to Money 20/20 Europe, I’m exhausted. But I leave the show excited by the progress the payments community has made in the last year, my head still buzzing with the evolution in the story we’ve seen on topics such as identity, privacy and security and where we’re headed next. 

Regulation, Regulation, Regulation

Sure, GDPR and PSD2 were hot topics last year too, but now a reality, with both implemented earlier this year, identity and privacy have been brought into sharp focus. As consumers, we are now painfully aware of just how many companies have our data (how many GDPR emails did you get last month!?) and how some companies use it (I’m looking at a big social network...!). For the Financial Services community, the energy is now on getting better at managing identity and authentication. 

The regulation narrative also looks set to drive changes in behavior. For example, one conversation I had dived into the shift we’re likely to see away from cloud-based data. My contact was saying that GDPR may make consumers think twice about where their information is stored, preferring services where they retain control on their device or on a local cloud. The commonality across all of this will be trust. If a consumer trusts your brand, they will be far more likely to share their data to use your service, and pay with their time. Again, it all will depend on situation, the device or application in question, and the task the consumer wants to do. Important will be the benefit we as users get in return for providing our data and time, a better and more personalized service for instance, empowering us to take more control of our life, and make better decisions.

Thinking about identity more broadly, the ‘Solving for Identity’ panel highlighted the Sanskrit word soham meaning ‘I am’, a simple yet complex idea. KYC is fundamental to the financial industry and it is key that financial institutions know when and where transactions happen, but it is essential that the ‘who’ is not forgotten.

Biometrics beyond mobile

As always, it is important to recognize that payment is a means to an end, not the end game. The focus must be on making it as seamless and convenient as possible. What was exciting for us was the prominence now placed on biometrics as a central way to achieve this and to unify the experience across multiple channels and devices. In fact, Mastercard’s CSSO spoke about how biometrics is playing a key role in their omni-channel security policy including payment cards, mobile and online.

It’s clear from many conversations this week, not least the presentation from Klarna’s CEO, that the variance and fragmentation around how we access our services is causing consumer confusion and frustration. There are just too many ways and too many steps to make simple tasks. It is up to us as an industry to kill the password and make consumers’ lives easier, simpler and, importantly, more secure.

Consumer familiarity with fingerprint and face/iris recognition from their mobile devices is seeing biometrics rise to the top as a rare security technology that does not limit CX and UX. In a number of areas, it can even enhance both. And what’s great is that from visiting lots of the booths and sessions, many companies are now reaching the deployment phase for their biometric projects. Not only that, but these projects are also a central and fundamental aspect of their ongoing strategy.

Cards, cards everywhere

The mobile revolution has been heralding the death of the card for many years, but it was clear from many of the booths and sessions that the card is here to stay. Mobile payments have not achieved the promised adoption, and cards as a form factor are just as convenient and secure. Think about standardization too. You can walk into a shop almost anywhere in the world and pay with your plastic card. We saw from this year’s Payments Race that mobile is a long way off achieving this level of penetration.

Importantly, though, cards have to evolve. We saw multi-currency cards, powered cards and biometric payment cards, to name just a few. It is going to be interesting to see how these new card form factors take off, with some predicting on the show floor that the first commercial deployments of biometric payment cards will be end of this year.

I(D)oT

It wouldn’t be a tech blog without reference to IoT. On Wednesday I headed to the Flying Trapeze Stage to see the discussion around the IoT payments roadmap. The speakers viewed IoT as the most impactful trend of the next five years, with identity and payments as enabling functionalities. And that is what payment must be; this is my absolute key takeaway from the show.

 

Payment is an enabler. Of technology. Of life. Of fun. This is how we must consider technology itself. If we focus on the end user and making their life easier, more convenient and more enjoyable, adoption will follow. 

Which sessions and themes stood out for you this year? Join the conversation on Twitter and LinkedIn.

  • Blog
  • Payments
  • You Are The Key to Everything

Share

Never miss a story

Thank you!

The Official Fingerprints Blog

You Are The Key to Everything

View all posts

Fingerprint Cards AB

Fingerprint Cards AB (Fingerprints) – the world’s leading biometrics company, with its roots in Sweden.
We believe in a secure and seamless universe, where you are the key to everything. Our solutions are found in hundreds of millions of devices and applications, and are used billions of times every day, providing safe and convenient identification and authentication with a human touch.

Quick links
  • Solutions
  • |
  • Technology
  • |
  • Contact
  • |
  • Investors
Follow us
Postal Address

P.O Box 2412 SE-403 16 Gothenburg, Sweden

Visiting Address

Kungsgatan 20, SE-411 19 Gothenburg, Sweden

Phone

+ 46 (0)10-172 00 00

  • English
  • |
  • Svenska
  • © 2025 Copyright

  • |
  • Privacy Notice
  • |
  • Quality Policy
  • |
  • Whistle-blower Policy