January 30, 2018
Biometric payment cards - where are we now?
By Lina Andolf-Orup
By Lina Andolf-Orup
Biometric smart cards are emerging as the next innovation in payment cards.
According to ABI Research the payment card is here to stay and fingerprint authentication within the card is the next natural evolution to retain convenience while increasing security.
So, let’s take a look at the potential and status of the technology to understand why 2018 is set to be the turning point for on-card biometrics.
Solving real-life problems with a touch
Every year, around 4 billion smartcards are sold globally. They are mostly payment cards and around half of them are contactless. And, all of these numbers are increasing year on year as we move closer towards cashless societies, but convenience needs to be balanced with security to drive consumer trust.
Our consumer research revealed that people around the world want to use their contactless cards more frequently, but security concerns and transaction caps are holding them back. Indeed, 38% of consumers see security as the main barrier to use. On top of this, a market study from Visa shows that one in five (20%) Europeans use the same PIN on more than one payment card, and one in six (16%) share their card details with family and friends. They know that this is a risky behavior, but still do it because convenience always wins.
Source: Fingerprints market research in collaboration with Kantar TNS, 4,000 online consumers in USA, UK, China, India
On-card biometrics is the final piece of the puzzle to bring trust and security to contactless payments without compromising convenience. Consumers are familiar with biometric authentication from the mobile world and therefore recognize the value it can bring to their cards.
Benefits for banks, retailers and consumers
Importantly, the benefits are many and wide ranging for all stakeholders:
Collaboration is the key
It is exciting that consumers are driving demand for new features and the industry is working hard to answer the call. To make it happen, though, players from the entire eco-system need to work together.
So, where are we now? Trials have recently been announced with AirPlus, Visa in the U.S. and Cyprus, and others are underway. The technology is ready to scale with low power consumption and the required biometric performance, and it can be integrated into cards with current manufacturing techniques, working with existing contactless point of sales terminals. Finally, the all-important pull from the market is there.
All of this comes together to make 2018 the year of on-card biometrics. Watch this space!